We are proud to announce the launch of a new brand for CRA and its committees. As the impact of CRA’s activities are becoming more widely recognized and valued across our industry, we decided to develop a new brand identity that reinforces and amplifies our mission, objectives and programs. Our new brand is part of our larger effort to create a comprehensive communications strategy for CRA and its many activities. After updating our mission statement, last fall we began developing a brand that positions CRA as dynamic and collaborative, while preserving the unique identities of CRA’s distinct committees.
The new CRA symbol is designed to represent great minds coming together. The symbol was created by combining many ovals of different sizes into one symbol to illustrate dynamic collaboration. Each committee’s logo is a different color to both strengthen its individual identity and connect it to the organization as a whole.
Attendees at the 2014 CRA Conference at Snowbird were among the first to view the new brand. We are excited to debut our new visual identity for all of CRA’s committees and programs.